If you are a Real Estate Agent, Real Estate Broker, or provide a Real Estate service you know how important effective real estate web promotion is to your business. The large number of people searching the internet for local, national and international real estate information can simply not be ignored.At the same time you may think effective real estate website promotion is too difficult to master, too expensive to afford, or just too mysterious to understand – an area reserved for experts in the field of search engine marketing.Like most practitioners of highly specialized skills, search engine marketing specialists have a vested interest in making their field seem mysterious and difficult to master. But it is not really that mysterious. It is possible for anyone to dominate the search engines in virtually any local market. All it takes is a bit of common sense and some hard work.The principles involved in getting good positioning for your real estate website are quite simple and straightforward. They are the same principles that apply to search engine marketing for any website and it is actually quite easy to apply these principles to real estate websites. Many real estate agents have simply given up trying to score well in the search engines for local real estate searches because they don’t properly understand the process.But think about it for a minute. When you do a search in Google for “real estate Phoenix” or “Banff real estate” or “Halifax real estate” or “Fort Lauderdale real estate”, and you see the same real estate agents or agencies coming up on the first page week after week, how do you think they got there? What magical real estate website promotion formula are they using or who have they paid to get this high position?Now before you answer that question, ask yourself how you think Google assigns these positions to different websites. Does their giant computer just pull names from a great big cyber-hat? Do they use secret rules that only a few insiders know about?Of course not. All the major search engines make it perfectly clear what they are looking for – and especially Google. If you want to score well for a term like “real estate Phoenix” or “real estate Ottawa”, really all you have to do is pack your site with good information about Phoenix (or Ottawa) and focus your home page in a very deliberate way on those search terms.The search engines like focused content. They assume if your site contains lots of content relevant to “real estate Phoenix” then it should be shown high in searches for that keyword.Of course the problem is that there are already a number of other real estate websites offering good content focused on your favorite search term, so you are going head to head with sites that have previously established position, and it will take a bit of time and a fair amount of work to get past them.That is fair enough. After all, if the real estate agent down the streat offers more focused and relevant information than you do about the market you are both chasing, she deserves to come up above you in the search engine rankings. It makes sense, doesn’t it?That does not mean you should not keep on trying. It simply means you should be patient and work harder. Take a close look at her site and outdo her by refocusing your site and creating more interesting and valuable content. Focus is the name of the game. Make it crystal clear that you are the “expert” on “Calgary real estate” by offering the kinds of things that an expert would offer.And please, do not hesitate to mention the search phrase you are trying to get positioning on. If it is “Kingston real estate” or “Sacramento real estate”, then use that term all over your home page. Say to yourself, “OK Google, so you are looking for real estate websites that have something to say about ‘Sacramento real estate’, well here I am. I breathe Sacramento Real Estate. I ooze Sacramento Real Estate. I AM Sacramento Real Estate.” This is called Search Engine Optimization.In the meantime, while you’re waiting for Google to come around on your primary search term, find some less competitive ones to focus on as well. For instance, if you want to service the entire Ottawa area, but most of your clientele is in Kanata or Nepean, focus some of your internet marketing efforts on those smaller markets. You have a much better chance of getting results in these significantly smaller and less competitive markets.
This is a simple concept in which the investor buys, rehabilitates, and then resells a property at a profit. This is also known as “flipping” a home. This process usually happens remotely, because the investor remains in his or her own home, sometimes in a locale where flipping doesn’t make sense, and utilizes the Internet to find and invest in opportunities. The goal here is to make the process of investing in real estate as easy as possible, so all the investor has to do is flip a switch or “turn the key.”Typically, then, you’re purchasing a single-family home, fixing it up, in order to bring it in line with current codes as well as make it more appealing to buyers. Here’s how it works:
A turnkey retailer or company purchases the property.
One or more investors purchase a share in or all of the shares in the house.
The retailer or company “fixes up,” or rehabilitates, the property to make it current and appealing to buyers.
Once the property is rehabbed, it’s put back on the market for resale.
As soon as a sale is closed, the investor gets his or her money back plus whatever profit was earned, according to what share of the investment he or she owned.
If done properly, this can be a very sound investment strategy. You, as the investor, have earn a profit from flipping the home, and you can have as little or as much involvement as you wish. You can be as involved or uninvolved in the flipping process as you desire, helping to oversee the contractors rehabilitating the home or leaving the entire process up to the turnkey retailer.Why not just buy a house myself and flip/rent it?You might be thinking you can just eliminate the middleman, the turnkey retailer or company, and do all of the legwork yourself. While many investors do just that and succeed at it, there are some drawbacks. In most cases, you’ll end up undertaking much more work than you would as an investor. Here is what you would have to do if you became a flipper, rather than utilizing a turn-key solution and having the turnkey retailer handle the process for you.
Finding the property: First, you would have to locate a suitable property, which means knowing which neighborhoods are going to appeal to buyers or tenants.
Rehabilitating the property: Next, you would have to renovate and rehabilitate the property, making it adhere to current codes and also be an excellent single-family property. This requires proper budgeting and attention to contractors and laborers, something that requires an on-site presence.
Marketing the property for sale or rent: Once the house is move-in ready, you would have to find a buyer or a paying tenant to move into the location.
Should you decide to rent out the property, you would be entering a whole new dimension. For more information on turn-key real estate investment where you rent instead of resell, check out our outline of that investment strategy.If this sounds like a lot of work, that’s because it is. With turn-key real estate investing, as little or as much of that work can be taken off your shoulders and put on someone else’s. Let’s look at the advantages of turn-key real estate investment.The advantages of turn-key real estate investmentIn a full-fledged turn-key real estate investment situation, you are an investor, not a flipper or landlord. You’re hiring someone else to manage the property for you, so all you have to do is collect on the profit. Here are some of the primary advantages of turn-key real estate investment.Does not require your presence locallyWith turn-key real estate investment, you acquire single-family properties in remote locations. This allows you the freedom to remain living where you want, while still maintaining a cash flow from a location that has excellent real estate values. You can continue living in your gated community in Florida, for example, where flipping houses might not make sense, while investing in flippable or rentable properties in Seattle or anywhere else that has a strong demand for such properties.Easy diversification of your investment portfolioturn-key real estate investment can be a wise move, if done correctly. One aspect of correctly executing a turn-key real estate investment strategy is investing properly in multiple markets, something that is easy to do since it requires little to no time of your own. The benefits of investing in multiple markets is simple: it provides you with protection from an unexpected downturn in an economy. For example, an investment in single-family properties in Seattle might seem like a guaranteed cash flow scenario, but what happens if Boeing announces major layoffs? If that were to happen, home prices would fall and properties would be more difficult to sell, negatively affecting your profit.Since turn-key real estate investing makes it so easy to have multiple properties, this is a significant advantage of the investment strategy if you do it right. In other words, don’t put all of your eggs in one basket.You don’t have to be a real estate expertWhen you deal with a reputable turn-key real estate retailer or company, that provider knows the real estate markets with much more precision than an outsider would. Sure, you could do some basic research on an area, checking out the local school ratings, crime reports, and price ranges, but a turn-key provider will know all of that and more; they’ll know the heart of an area, such as why people prefer one neighborhood over another.The disadvantages of turn-key real estate investmentIf turn-key real estate investing sounds like a sure-fire way to make money, you should be aware that there are disadvantages to the strategy. First and foremost, you will come across turnkey retailers that try to maximize their own returns at the expense of cutting corners, but beyond that there are other drawbacks.The “middle man” needs to make moneyThe turn-key company is a business, and that business needs to make money. This means buying property at a discount and then selling it to you at a higher amount, of “flipping” the property, often for a hefty profit margin. Following that, the turn-key company can make an additional profit by managing the sale or rental of the single-property property for you. One thing to remember about this drawback, though, is that turn-key companies often have a marketing machine running at all times and can find incredible deals in their market, allowing them to give you a great deal even as the company makes its profit.You gotta trust someoneThere are “shady” turn-key companies out there. These companies will encourage an out-of-state investor to buy a bad property in a bad location, meaning more money leaking out of the investor’s pockets than coming in. You have to rely on the turn-key operator’s knowledge, expertise, and credibility to actually make you a good deal. This means you have to be dealing with someone you can truly trust.ConclusionThere are serious benefits to turn-key real estate investment, and it can definitely be an attractive cash flow strategy. However, there are also drawbacks to take into account before you proceed with any deals. You will need to investigate the turn-key provider and make sure they are both reputable and profitable, and ensure that the cash flow opportunity they are offering you is actually feasible and realistic. turn-key real estate investment is a fantastic way to make money, as long as you are smart about it and take care of your own due diligence throughout the process.
Taking your real estate investment business to the next level means going into territory you haven’t gone before to reap rewards you haven’t yet obtained. I know a lot of people who do the same types of deals they did when they first started in real estate investing. Now there’s nothing wrong with doing that if you’re content with what you’ve got. But if you’re looking for something more, you’ve got to take on greater investment opportunities. Here’s how to do just that.Tip #1: Go After Bigger FishI got into real estate investing because I wanted to make some serious cash. I was sick and tired of struggling financially and I hated coming home tired every night. Well, I found real estate. I started doing some single family deals but after awhile, I found that I was still as broke as I was when I first started. I needed cash flow and I needed it fast. Go after bigger fish. Commercial property investment deals offer some of the greatest cash flow and returns for an investment dollar. The number of units and the size of the properties brought the largest returns for the amount of time and money I had invested in any deal.Tip #2: Continually Educate YourselfTo get to the next level in your real estate career, you must continually educate yourself. Education enables you to find solutions to any challenges that may come up when you’re doing deals. Education also helps to eliminate unnecessary risk. Unfortunately, many investors believe that their lack of knowledge prevents them from doing the tougher types of deals like commercial properties. That couldn’t be farther from the truth. You must continually educate yourself. Read books. Attend seminars and don’t hesitate to ask questions.Tip #3: Get a MentorA good mentor helps you gain practical experience much quicker and more easily compared to books and courses. Mentors help you navigate deals and overcome any show stopping challenges that may arise. Mentors are your safety net in areas where you don’t know where you’re headed. If you’re serious about taking your real estate investments to the next level, a mentor will help you get there quicker and with much less risk than if you were to do it alone.Tip #4: Utilize a Team of ExpertsThere are many people who shun the idea of new investors taking on the risk of large, complicated projects like commercial real estate investments. They’re right. Commercial property investing is not for inexperienced investors or for do-it-yourselfers, but here’s the idea – let the experts be experts. Your team of experts works to eliminate the risk of your inexperience and lack of knowledge. You can get to the next level in your real estate investment career when you have the expertise of people who already know how to navigate their way through a deal.Tip #5: Develop Marketing SkillsAny business will fail unless it’s marketed. Taking your real estate business to the next level means you must develop your marketing skills by putting them into action. For example, I started marketing my business using direct mail. At the time, I believed that it was the only thing I could do. As I started to get responses, I started networking myself at places like local real estate investment clubs and with bankers. Basically, I took one marketing strategy, learned it, and honed it until it produced a reward for me. Then I started working other forms of marketing. Your business is going to go to the next level when you start learning about and working more marketing strategies.Tip #6: Have a Can-Do AttitudeAttitude makes all the difference. A person who thinks that they can’t do a deal that will take their business to the next level has already shot himself in the foot. Without even trying, he’s already doomed to failure. Conversely, a person who is hungry enough for success will attain it simply because he hasn’t given up.No matter where you are in your real estate career, these tips will help you get to the next level. Commercial real estate is the right vehicle that provides some of the greatest cash flows in the industry. When you combine education, expertise, marketing, and the right attitude, you’ve got the makings for attaining greater investments and receiving better cash flow deals. The next step is to take action.Discover how you can start investing in real estate from someone who started investing in real estate while renting a one-bedroom apartment to being the owner of more than 7,500 units spread out across the beautiful US.I bet you would like to know how I manage all my properties? Want to know how to start investing in real estate with little money? Like I said I started at the bottom and I am very thankful to be where I am today. If I did not have the knowledge and the help I am not sure where I might be now. Let me show you how I manage all my 7,500+ units so that you can do what you want, with whom you want…however you want!